Orcoda
Orcoda

Read the latest Q&A article published by Tech Company News,
featuring Orcoda’s Managing Director – Geoff Jamieson

Q: Could you provide our readers with a brief introduction to your company?

A: Orcoda Limited (ASX: ODA) is a publicly listed Australian technology company that provides smart software solutions for transport logistics and transport infrastructure services.

Our proprietary cloud-based, open ended, end-to-end software technology platforms have true optimisation capabilities, enabling clients to generate real time, fast, accurate and reliable information to make data-led decisions for the movement of people, parcels and goods, the assets they travel in and the infrastructure they travel on.

Our transport infrastructure services via The Betta Group deliver value-add solutions primarily in major road, rail and air infrastructure projects and is an integral part of achieving our smart city vision.

Our clients come from a diverse array of industry sectors and include some of Australia’s largest companies operating in the resources (mining, oil & gas and infrastructure), transport logistics, distribution and healthcare transport sectors.

Orcoda’s intelligent transport management systems are envisioned to empower the connected smart cities of the future.

Q: Any highlights on your recent announcement? 

A: We recently announced our success in the bumper ski season in the Australian Alps, using our Intelligent Transport Management System. Orcoda’s Transport360 plans and organises the transport bookings and payments for skiers and gives operators access to “big data” that helps optimise operations.

Moving thousands of people around a mountain top every day demands careful planning, precise timing and the optimisation of all available resources. Transport360 technology powers the Mount Buller Transportation app and associated operational platform utilised by transport operators. While passengers are able to book, pay for and track their rideshare and shuttle journeys around the mountain using the app, the platform allows operators to plan, coordinate and optimise over 20,000 passenger movements per week in peak times.

The busy ski season was a challenging setting, and even through snow and ice and other unexpected surges, the system came through with flying colours.

In the first quarter of the 2022/23 financial year, our cashflows increased by 114 per cent, and customer receipts climbed by 59 per cent to $6.8 million. It feels as though, like the skiers we’ve been helping to get around Mt Buller this year, we’re about to hit the heights.

Q: Can you give us more insights into your offering?

A: Transport360 and Contractor360 are Orcoda’s platforms book, organise, connect, and optimise transportation of people, parcels, and goods. The platforms manage asset logistics for large workforces and the transport fleets of our enterprise customers using true optimisation algorithms and artificial intelligence.

Powered by a world-class booking system that accounts for approximately 3000 attributes and constraints within transport and logistics

  • Real-time integration with our customers’ existing systems
  • Automation of processes and reports, to save time and money
  • Get real-time visibility into the performance of your assets and resources
  • Predict issues and provide better customer service

Q: What can we expect from your company in next 6 months? What are your plans?

A: Based on the successful implementation of our technology in Mt Buller Ski Resort, Orcoda has leveraged that success to explore other potential projects like other major ski fields, sporting events and anywhere there are large movements of people. We learned a lot from Mt Buller, and we’re ready to put it into practice in other locations and situations.

Our experience from the Sydney and Beijing Olympics contributed to the Mt Buller Project and is leading into new prospects like Australian Rugby World Cup, AusCycling and Brisbane 2032 Olympics. The principles applied for the Mt Buller Project are equally applicable in a broad range of circumstances, from holiday transport to major events, to industry and community transport.

Our expertise in asset utilisation, service provision streamlining, compliance and reporting, is applicable across a huge range of industries. We are finding a growing demand for our technology and planning capabilities in assisted transport in the health and community sectors, including helping transport providers plan for electric vehicle usage.

Q: What is the best thing about your company that people might not know about?

A: Our unique booking system that accounts for a massive 3000 attributes and constraints within the transport and logistics operation can be integrated with our customers’ existing software and in-field operations. This creates big data that empowers data-led decisions. Our customers don’t waste time collecting data from each section of the supply chain – it’s all visible on one platform.

Orcoda drives digital transformation and true optimisation for our customers, strengthening their future within the connected smart cities plan for people, transport and transportation infrastructure.

Author: Nathan Murray, Client Success Manager, Orcoda

In today’s convenience-driven world, customer expectations around delivery have reached unprecedented heights—especially in the last mile, the critical final leg of the delivery journey from a transportation hub to the customer’s doorstep. For businesses, this is arguably the most pivotal stage; it’s where customer satisfaction is either solidified or lost, profoundly influencing repeat purchases and brand loyalty.

Gone are the days when customers were satisfied with vague delivery windows and minimal communication. Today’s consumers expect precision, transparency, and proactive communication, all powered by real-time technology. This shift is not merely a preference but a strategic imperative, as the last mile can account for a staggering 53% of total shipping costs. Understanding and adapting to these evolving demands is crucial for maintaining competitive advantage and ensuring profitability.

The New Customer Mandate: Speed, Transparency, and Control

Modern customer expectations for delivery are complex, extending well beyond simple speed to encompass a desire for comprehensive visibility, flexible options, and a commitment to environmental sustainability. Businesses that grasp this new mandate are better positioned to succeed.

Speed: Balancing Urgency with Value

The demand for rapid delivery has intensified significantly, highlighted by 55% of consumers willing to pay for same-day delivery. However, this pursuit of speed is often balanced by a strong preference for cost efficiency. A report from 2024 highlights that 90% of consumers are willing to wait two or three days for deliveries, particularly if it allows them to avoid shipping costs. Over 95% of survey respondents express a preference for free shipping with standard delivery over paid expedited options. This indicates that while ultra-fast options are valued by some, consistent, predictable, and free delivery within a reasonable timeframe is paramount for the broader market.

last mile delivery

Transparency: The Demand for Real-Time Visibility

Beyond mere speed, modern consumers demand complete transparency throughout the delivery process. A significant 83% of consumers want an accurate Estimated Time of Arrival (ETA) for their orders, and 93% want to be kept in the loop with regular updates. This level of communication is not just a convenience; it serves as a critical tool to reduce customer anxiety and minimise inbound support inquiries.

Real-time tracking technology is rapidly gaining ground as an essential tool to provide consumers with transparent and accurate information. Studies indicate that a substantial 88% of customers expect the ability to track their orders in real-time. When real-time tracking is available, a remarkable 96% of consumers utilise it. Companies that provide this service tend to see higher customer satisfaction rates; for instance, Amazon has directly linked its real-time tracking capabilities to a 25% increase in customer satisfaction scores.

transparency to head office through transport technology

Sustainability: The Green Imperative

Environmental sustainability is a growing concern for both businesses and consumers, increasingly influencing last-mile delivery trends.

%

Likely to choose retailers with sustainable delivery options

%

of logistics CO2 emissions come from last mile delivery alone.

The Business Impact: When Expectations Aren’t Met

88% of consumers may abandon their online shopping cart if delivery terms are perceived as poor, such as slow delivery or high costs. Delayed deliveries and substandard service frustrate buyers, leading them to switch to competitors who offer more reliable solutions.

To navigate the complexities of rising customer expectations and mitigate the associated business risks, strategic investment in advanced technology and operational innovation is essential.

Leveraging Advanced Technology

Modern logistics relies heavily on sophisticated technological solutions to enhance efficiency and meet demanding customer expectations.

  • AI and Machine Learning for Route Planning and Predictive Analytics: These technologies optimize route planning, accurately predict delivery times, and significantly enhance overall operational efficiency.
  • Real-Time Tracking Systems: Modern technologies like GPS, IoT, RFID, and cloud computing provide constant, immediate updates on the location and status of goods in transit. This real-time visibility enhances transparency for both businesses and customers, allows for proactive problem-solving, and significantly boosts customer satisfaction. FedEx, for instance, achieved a remarkable 30% reduction in delivery delays by integrating GPS tracking with advanced route optimisation algorithms
  • Digital Proof of Delivery: Implementing digital proof of delivery systems, which include GPS time and date stamps, photographic evidence, customer signatures, and driver notes, provides accurate and verifiable confirmation of successful order completion. This crucial feature reduces disputes, ensures accountability, and builds greater trust.
Smart Logistics Australia. A vibrant digital image displaying real-time logistics data, illustrating improved visibility and operational control.

Orcoda: Your Partner in Elevating Last Mile Deliveries

Orcoda provides a comprehensive suite of integrated logistics solutions designed to empower businesses to not only meet but exceed today’s demanding customer expectations while optimising operational efficiency and profitability.

Orcoda Logistics Management System transport technology
devices

Streamlining Operations with Transport 360

Transport 360 is engineered to address the multifaceted complexities of the last mile by delivering true optimisation across numerous operational constraints. This powerful system intelligently matches the right personnel, parcels, drivers, vehicles, schedules, and routes, all while minimising constraints and mitigating risks. This holistic approach maximizes asset utilisation and operational efficiency, leading to tangible, real-world results for clients. These include:

  • 10% reduction in fleet size
  • Impressive 80% cut in scheduling time
  • 25.4% reduction in empty kilometres
  • Significant 20% decrease in CO2 emissions

These efficiencies directly translate to substantial cost savings and improved delivery times, directly meeting customer expectations for reliability and speed while simultaneously boosting overall profitability.

Enhancing Customer Experience
with fastmile

fastmile, Orcoda’s specialised last-mile delivery software, is purpose-built to provide exceptional service and unparalleled transparency to customers. It offers crucial features such as real-time data, live Estimated Time of Arrival (ETA) updates, and robust digital proof of delivery, which includes GPS time and date stamps, photographic evidence, and digital signatures. By providing accurate delivery windows and continuous updates, fastmile significantly reduces customer anxiety and builds trust, directly addressing the pervasive demand for transparency and real-time visibility. Furthermore, the intuitive customer portal enhances transparency and convenience, allowing customers to access their job history and gain control over their delivery experience.

last mile delivery software fastmile

Ready to transform your last mile into a competitive advantage?

Discover how Orcoda’s integrated logistics solutions can help you meet rising customer expectations, optimise operations, and drive profitability.

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