Case Study: Northline
Northline Drives Efficiency with Transport360The Details
Client
Northline
Business Area
Transport Management
Industry
Transport and Logistics
Location
Australia-wide
Overview
Northline is a privately owned Australian transport and logistics leader with a global reach and 13 depots nationwide. Specialising in pickup and delivery (PUD), warehousing, and end-to-end supply chain solutions, they utilise a multimodal network of road, rail, sea, and air. With over 4,500 employees and revenues exceeding $187 million, Northline is a reliable partner known for blending local expertise with international capabilities.
“The standout benefit is finding out the cost efficiencies, then being able to analyse those cost efficiencies, and then put it into action. Transport360 has given Northline more data for us to analyse, and that’s where we get the increased transparency and visibility. It allows us to look at the current model, then remodel to try and increase cost efficiencies. It’s a tool to do better planning. It’s a tool to get the best route. It’s a tool to be able to fleet manage.”
Adam Woods, PUD Improvement Manager, Northline
The Challenge: Outgrowing a Legacy System
Northline’s legacy system lacked the visibility and transparency needed for modern fleet management. Manual, time-consuming planning processes made it difficult to review driver performance, analyse operational costs, and maintain efficiency as metro delivery routes expanded.
A change was needed. As Adam Woods, National PUD and Business Improvement Leader at Northline, explains,
.
“The transport industry has changed a lot… a part of that change for Northline… was looking at improving our technology systems through optimisation for the PUD space”.
The Solution: A United Platform
To overcome these hurdles, Northline implemented Transport360, Orcoda’s integrated technology solution designed to optimise their pickup and delivery operations. The platform provides:
• Pre-planned and on-the-day route optimisation.
• Live vehicle tracking with updated ETAs for customers.
• A client-facing app for tracking and pickup requests.
• Built-in compliance and safety features.
• Seamless integration with existing data platforms.
The Results: Data-Driven Success
The implementation delivered significant, measurable results across the business.
10% Reduction in Fleet Requirements
Northline reduced its required fleet size by 10% through Orcoda’s optimisation software.
Enhanced Cost Efficiency
Transport360 provides the data to analyse, remodel, and improve operational models, turning insights into action and boosting cost efficiencies.
Complete Operational Visibility
The platform delivers total transparency over driver activity, workload, and vehicle locations, with live tracking available for staff and clients.
Accelerated Daily Planning
The time required to plan next-day deliveries has been drastically cut, empowering fleet managers to build the best routes more effectively.
A Foundation for Future Growth
Transport360 is a core platform Northline can build on to enhance user experience and operations.
Future Outlook
Looking ahead, Northline is exploring further enhancements to Transport360, including AI integration, to continue optimising operations and maximising system benefits.